Making it a brand

After showcasing ideas on how I could see potential logos going. I have now decided to think of ways of tying the whole brand together and making a scheme that would be not only fitting for York but something that people of my age would be interested in and would want to be a part of.  Because of the history between York and chocolate, we thought it would be fitting to involve something with chocolate in and based the rest of the things around the chocolate event that we were holding. 

some thumbnails of some designs that I have created in mind of the scheme as fundraisers we would do to hold York as city of culture. Chocolate has a common theme and I think it would be a waste to. 

Advertisement on Trains & Billboards

being appointed in the group as the person who is looking particularly at how we can showcase our brand and our identity for York on trains and billboards, this is where I needed to look at how we often associate advertising on trains and how they have to be effective for the 'pace' of travel.