With York being this historical, beautiful  place as well as being highly cultured and having many things go on in it's favour this gave me the opportunity to think of many ways I could incorporate that into design and a brand identity. 

I created a visual driver for what would make the 'York' client with the chosen colour pallet, vehicles and lifestyle. This gave me more inspiration and drove me into more colour pallets and where design would appear in the life of someone from York or how that city would be likely to be presented.

Within my group I am looking at confectionary and how that is linked in with York and their values as a city. York is Known for their Confectionary and is a very big part in their city of culture. I decided to look at pre exsisting confectionary design for inspiration and how confectionary is presented in the world of design.

Through looking at packaging and confectionery as a whole I started to focus on logos and typography within the confectionery world.

Rowntree's is very well known for being funded in York. I was really fascinated by the curly typography that they have and used for rowntrees back when they first emerged and it inspired me to create different visions and see how that would look like in a logo for our brand.

​ York is widely recognised as one of the most beautiful parts of the country and is often voted one of the most popular places to live. York is a walled city in northeast England that was founded by the ancient Romans. Its huge 13th-century Gothic cathedral, York Minster, has medieval stained glass and 2 functioning bell towers. The City Walls form a walkway on both sides of the River Ouse.The city of York is incredibly historic and is renowned for its beautiful architecture. The Minster sits in the heart of the city drawing thousands of visitors a year. Much of the city is car free which is seen to be safe  and less busy, less noisy and less polluted city centre which can be enjoyed in peace and comfort. York has two main theatres offering drama, musicals, opera, dance and comedy – the York Theatre Royal, which was established in 1744, and the Grand Opera House.

York is one of England’s finest and most beautiful historic cities. The Romans knew it as Eboracum. To the Saxons it was Eoforwick. The Vikings, who came as invaders but stayed on in settlements, called it Jorvik. York’s more recent history has also characterised the city. There’s the architecture from medieval times, its magnificent Georgian town houses and its Victorian railway station. When you walk round York you can tell that it's life today is still linked with the past. The medieval streets and buildings are beautifully preserved in the historic pieces.

The Viking invasion of York took place on November 1st 866AD and was led by Ivar The Boneless who along with King Halfden renamed the city Jorvik. The Vikings who settled in York were mainly a peaceful bunch despite what we read about their bloody campaigns. They farmed the land and were great craftsmen, traders, artists, engineers and ship builders. Over the one hundred years that York was under Viking rule the city prospered greatly.