Initial Ideas & Starting points

With York being this historical, beautiful  place as well as being highly cultured and having many things go on in it's favour this gave me the opportunity to think of many ways I could incorporate that into design and a brand identity. 

I created a visual driver for what would make the 'York' client with the chosen colour pallet, vehicles and lifestyle. This gave me more inspiration and drove me into more colour pallets and where design would appear in the life of someone from York or how that city would be likely to be presented.

Confectionary In The World of Design

Within my group I am looking at confectionary and how that is linked in with York and their values as a city. York is Known for their Confectionary and is a very big part in their city of culture. I decided to look at pre exsisting confectionary design for inspiration and how confectionary is presented in the world of design.

Through looking at packaging and confectionery as a whole I started to focus on logos and typography within the confectionery world.

• Top chocolate brands such as Kit Kat, Aero, Smarties, After Eight, Yorkie, Chocolate Orange and Black Magic were all created in York.
  
  
• Rowntree’s owned York’s first motor car, which they used to promote the brand by creating a giant can of Elect Cocoa and putting it on the car. The public would come from miles around to seethespectacle.The car once broke down in Sheffield city centre getting the drivers arrested for being a nuisance. The giant tin of cocoa would often fall over as it was too heavy. 
  
  
•  Terry’s first created the Chocolate Apple before the iconic Chocolate Orange. There was al so a Chocolate Lemon in the 1980s.​
• The competitive rivalry between Cadbury and Rowntree’s is thought to have inspired Roald Dahl to create Charlie and the Chocolate Factory. Dahl went to school in Derbyshire. It might have been the school trip to the Rowntree factory that shaped his imagination.

First Initial Sketches

More research Into the Chocolate

to better understand my knowledge I looked more into confectionary and how it is reflected in Yorks culture and is reflected as a city. 
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York is the UK’s home of chocolate, while other northern centres made their wealth from wool, cotton and steel, York went its own sweet way and built a city from chocolate. This great tradition continues to this day, where all over the city there are echoes of York’s chocolate past.

Rowntree's is very well known for being funded in York. I was really fascinated by the curly typography that they have and used for rowntrees back when they first emerged and it inspired me to create different visions and see how that would look like in a logo for our brand.