Contrast and negative space play a massive part in the fundamental elements of graphic design. Contrast can be tonal or on a relative scale of design elements. it can although become overbearing in contrast with type and lose engagement with the viewer if done poorly and not done effectively. Colour contrasts can be effective using opposite ends of the colour wheel to create a creative and unique outcome. negative space can be a very good way of drawing attention to a photo as well as having a unique way of displaying the text pieces/typography. Relative scale and negative space can definitely establish hierarchy and level of importance. for magazine spreads like the one we have to create, splash spreads are great for not disturbing the image. low content is often a common feature in things such as skater mags because it calls for being experimental.
My Task - Mars
My task is to create a two page spread that for a magazine on an article that is about mars. this must include both hierarchy & layout as well as developing ideas for contrast and negative space. I want to drag notice towards the pictures of mars as well as experimenting with typefaces to ensure that the subject matter is explored to its advantage.
I went on to InDesign to create my two page spread piece. I wanted one of the pages for my first development to be dominated by the picture and a part of text. To establish hierarchy and level of importance I wanted the word mars to stand out to let the client know that the spread is about Mars. I felt too that this was the perfect opportunity to bring the dark quote in too at the bottom of the page. on the second page I wanted to use a lot of squares and create some geometric dimension that ties in with the theory of mars too and bring them behind the pictures to create interest. As well as that, I wanted to create some negative space among the page too allow the body of text to not be disturbed by anything else.
Development My Ideas
At First I came up with visions for the splash page but I felt that this weren't successful so I decided to dive in a bit more. Splash pages need to be done correctly and to a certain standard and I decided to play around with a different idea to make for the other pages. I wanted to make my splash page good, but also have some correlation between the splash page and the turn pages so that the audience know we are look at a coherent piece. Here is the piece I weren't too happy with that I decided to change according..
I went on to tweak my ideas and start creating my turn page. I made boxes behind the pictures to allow them to pop in comparison and used the remaining pieces of body text go nice in line with my layout columns and grids I had made earlier. I made sure my leading and body size for me pieces of Boyd text were appropriate and good for the purpose of the magazine spread.