Recap On Semiotics
semiotics is a study of signs within pop culture. It is a critical method of deconstructing visual texts which practically means anything that is a symbol is distinguished as a semiotic code. Synchronic approach is a focus on how we use language to communicate everyday. Each sign has two sides. A language system is made in up of words that are arbitrary and depend on difference. it is always important to remember that signifier + signified = sign. World of Wrestling showed us about. a key audience dynamic, body language is important in telling us a narrative as well as excessive gestures. Presentation shows a live event. Representation - mediation. Re - Representation is the re framing of the natural framework.
Words are arbitrary signifier are things that don't resemble what they signify, require a knowledge of language, linguistics forms and rules. Plane of expression - effects the reading of the meaning. Sometimes and most often than not words spell pout almost directly what is going on. however sometimes words can have hidden meanings and aggenda's.
images are iconic signifiers which means that they resemble what they and are a simple plane of abstraction said by Roland Barthes. This means that images can be captured In a rendered visual. But with times like now this theory can be deemed to be at fault, because of the power of media saturation and photo editing, pictures are altered and it is left up to the audience to perceive what is real and what is the this hyper reality created by the individual at the for front of the image.
This is a visual culture and media it is rare that images and words aren't placed together. Pictures can be depicted or and illusion. Images framed with text like comics can defrenchiate meaning. Words providing all or meaning of the information needed to decode the image we have placed in front of us. If the piece is 'image specific' this means that the image provides everything we need to decode the message. A 'dual message' is a word with an image and is often found in early advertising. interdependent or convergent are words and images working together but contributing separately. Parallel or divergent means that words and images withhold different meanings on the piece. Barthes opinion on anchorage is that we need a signifier and a signified to decode meanings and messages. Different newspapers for example display different consrtuctalist views.
Non - coded is where the immediate reading of the sign is detected. Secondary is where we are left to think of other concepts such as having intertextual references that allow us to decode what it is we are faced with and this is reflects are cultural capital.