In the 80's there were a lot of dominant ideologies and cultural texts that carry ideology an these can change over time. However, there was something abut the 80's that left a mark on our society and is reflected in our work today. Theorist Pierre Bourdiev quoted that 'culture is effected by power structures within society' as he also talks about within the 1980's structured spaces like universities allowed the 80's to be a transformative period in time for art history and the economy. This was a time of De-Industrillisation and as a broadly right wing society at the time with 'Thatcherism' this then reflected a right wing bias in the popular press. This was an era with new technology and the doctoring of newspapers and because of the media convergence people now consumed things differently and in a variety of different ways as you saw them polarised viewpoints. Although there were things such as the Hillsborough Disaster and the Miners Strike in 1984/85 there was this merging of male and female roles and a raise of Graphic Designers like Barbra Krugar and this 'official' and 'unofficial' culture starting to emerge. Official culture reflected mainstream views, it is commercially concious and widely popular and this 'idealised' world. Unofficial is inspired by repelling against the Zeigiest, they work on a smaller scale and can be seen as a 'niche' market and presented this counter myth such as being sexy, violent and articulate. The 80's were a time of this cult of 'technology', things such as soap operas were a vibrant reflection on English culture and subject matters and the rise of the music video. Here on the slideshow are ex
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Cloe MorrellA goofy and fun Graphic Design student playing and messing around with art and design. Archives
May 2021
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