Global Culture & Critical Design

Framing Globalization

interlink themes;
The Global Village
Trade without borders.

The global village 
- shared common destiny 
- cultural exchange and hybridity
- cultural imperialism 
- the post traditional community 

​Cultural hybridity idegenous subculture mixed with pop. A traditional community is about being rooted and this sense of belonging. they have historical ties linked to the length of family residence. A fixed spacial environment and shared rituals. Post traditional community have this transient connections and this sense of a changing environment and digital integration. Trade without borders this is growth and emphasis on global economics, movement in the west, national borders and global brands. 

​The Role Of Corporations 

Naomi Klein in her book 'No Logo' was highlighting key facts about corporations and that they are a marked movement from production to branding and that a brand is an idea from the corporation. Corporations are; 
- immoral
- ephemeral 
- aggressively competitive 
- ehmoleon like.

The Anti Corporation 

- growth since the early 1990's
- growing politicalisation, awareness and anti consumerism 
- use of adoption of social media
- use of a design as a weapon.
- subversion
- cultural jamming 
- brandilism 
- urban environments

Analysing No Logo Chapter 12 - Naomi Klein

in this piece of the book Klein talks about culture jamming and how it badly rejects the idea that marketing because it buys its way into our public spaces but must be passively accdepted as one way information flow.