Module Two - Theatre Identity

Echoes of the Yesteryear

this company are very focused on being an inclusive and collaborative travel theatre company. They want to represent local legends and bring back history into fashion and allow communities to join together and love where they come from. 

Theatre Research

Theatre is a collaborative performing art that uses live performers to present the experience of real stories. theatre as a whole has its own genre and areas for design and you can really see that through the way they campaign right down to the interior of the theatres.

Audience profile

Audience is very important for not only this company but to making sure we adhere to the right people and know where we can gain our audience. Echoes of the Yesteryear want their audience to be;
- inclusive and understanding 
- a keen learner for history and their community
- up to collaborate with many actors and actresses and not compete with them
- looking to see theatre in a range of unconventional places 
- cite inspired 
- looking to participate in surveys. 
- looking to travel around the uk to explore new places 
- could be a young adult or have their own family.
This is important and vital to the design process so you are able to cater to your audience. 

​Tone of voice

with tone of voice the design process is going to be vastly different depending on what approach I reckon to come up with.

Avant Garde

a more modernistic and clever approach like Avant Garde could be a poster approach to consider. this can then appear to more than just the older audience in the community with having essences of nostalgic qualities.

Nostalgic
a more nostalgic approach will allow more room for historic elements to flow in possibly appealing more to the older community and being more recognisable to them. this could run into issues and maybe discriminate or even confuse the younger audience who are unaware of the context behind the poster.

Initial Ideas - Logos & Typefaces

​Logo Requirements

-The client wanted a logo to be the main vocal point of their brand that included;
- historical features
- simplistic and easy to see
- iconic and easily recognisable 
- nice typography alongside
​- to represent what they are as a company
- to show essences of culture and travel

Typefaces

For a typeface for their specific needs and requirements has to be clean, classy and yet somehow show some historic value. Serif Typefaces for me show historic and clean value that the clients want throughout their brand. Typefaces like Didot have have clean qualities to them. Snell Roundhead could be a typeface suitable for Display text throughout the campaign but something more condensed for body text.

Final Brand Identity Guidelines

Posters

although not being told the production I wanted to go through and allow there were designs that can easily be altered or replicated to suit each production. I wanted minimal and affective approaches that focused on a sillouhettete or a close up of the face. I made 3 examples and thumbnails my initial ideas.

Social Media Identity

The founders of Echoes of Yesteryear stressed that their main source of communication Is social media for them as accompanied to posters. I wanted this to stand out and cater to all age groups so that their audience needs are met. 

Letter Heads

Letterheads are important for any letter or email to look proffesional and continue the brand onto multiple different platforms. Platforms are a great place to allow the brand to shine through colour palettes, shapes, accents and the accentuation of the logo. I wanted to continue the running theme of the red and the grey. I wanted simplicity but it to be effective and have a clean finish

Merchandise 

After refinements

Last finishing touches