I've always been inspired by the 'playboy' aesthetic. From print magazines to now hoodies and clothing ranges, Playboy is a well known aesthetic and recognisable style that has influenced me to create my own replica with my own added touches to it. I love the Rockwell Bold font they use and nature of the photography is the iconic touches to it.
Playboy became a thing in the mid 1900's and is even extremely current now. Missguided X Playboy has now taken off with the fast fashion and well established fashion retailer Missguided has collaborated with Playboy to create some very current and unique pieces, especially the hoodies have took everyone by storm.
Playboy is known for displaying page 3 type photos, provocative pictures of women on their front covers that makes them stand out from their time. But now even pictures of lips are used to represent playboy.
wanted to keep authentic to the 'Playboy' style but using my own photography and putting my own spin on things. I generated ideas and started to Draw down the sort of things I wanted
here I created my own photography to appear on the front of the playboy hoodie to make it authentically my own. I added the authentic Rockwell bold font that playboy use and subtly placed the bunny logo in the corner of the piece.
Over the holidays going from year 2 venturing into final year I have been looking heavily into more contemporary design to broaden my understanding and here is some things that interested me!
the brief is to create a broadsheet that can inform the viewer on a particular time period as well as presenting information in a way that makes it accessible and easily understood by users.You are to create a folded broadsheet/poster that gives a dynamic, informative and entertaining ‘snapshot’ of your year in words and images. The intended target audience would be aged 15 upwards.
What happened in 1966?
Throughout the three years I was given I felt the year 1966 was great for historical events that could be presented in a. fascinating way. Fashion was on the rise with the mini skirts, China's cultural revolution begins, miranda rights become law and much more and this can heavily influence the way in which I design my leaflet. The 60's are a very prominent era for their distinct fashion, interior and design in general and thought that would be a great way to start me thinking about what the outcome of my leaflet/broadsheet should be.
Inflation and Vietnam Protests
Inflation grew as a result of the Vietnam protests. race riots began to increase across cities in America and as a result this is why National Guards were needed to be brought back into place. March 26th Vietnam War and the start of international days of protest. These protests originally started in 1963 between London and Denmark, but in 1966 was when up to 200,000 protesters attended anti Vietnam protests all across the world and many more protests like this took place and continued for five more years as America's support continued to erode as they then formally ended the war January 23rd 1973 following the signing of the Paris treatment
Although this case was filed in 1963 the Supreme Court heard the case of Patty Mcgee and disputed the verdict based on the issue off the 6th amendment with the right to consul before interrogation June 13th Chief Justice Earl Warren wrote the opinion in Miranda v. Arizona The person in custody must, prior to interrogation, be clearly informed that he has the right to remain silent, and that anything he says will be used against him in court; he must be clearly informed that he has the right to consult with a lawyer and to have the lawyer with him during interrogation, and that, if he is indigent, a lawyer will be appointed to represent him. The state of Arizona retired him and at his second trial his evidence was shown and in December after only serving only a third of his sentence Ernesto Arturo Miranda was released. The Miranda warning / Miranda Rights is the name of the formal warning that is required to be given by police in the United States to criminal suspects in police custody (or in a custodial situation) before they are interrogated, in accordance with the Miranda ruling.
a slag heap containing unwanted rock from a local coal mine slid down the mountain Merthyr Mountain resulting in twenty houses destroyed a farm and a junior school killing 144 and whom of 116 were children.
Department of Transportation
In the US the department ion transport was created in October by an act of congress.
Fashion - the rise of the mini skirt
the fashion in both the UK and USA were heavily influenced and came from a small street in London called Carnaby street as a part of the swinging scene. Patterns were in with both men and women, flowered skirts, boots caps and vinyls to provide this wet look were starting to hit the high streets. Hemlines on mini skirts were becoming more popular on the younger generation as the mini skirt was becoming the clothing of choice.
Televison - The batman series
Many popular and iconic series and films debuted in this year including, Star Trek & The Batman television series. Although the batman series were hugely popular it only managed to stay alive for 3 seasons and with Star Trek after ending gained a cult following over the years and became more popular in later years.
Popular toy releases
Germany Berlin Wall, Italy Flooding, peace between Pakistan and India
Lunar 9 landed on the mooning February of 66 and us followed on later with the landing of surveyor 1 as well as USSR's Luna 10 spacecraft becomes the first man-made object to orbit the Moon. Population in the US were at it's weakest of 195 million, race riots in Atlanta became a significant factor in American politics, the Salvation Army celebrated their 100 year anniversary, Italy breaks out in dramatic floods, Barbados achieves full independence and England beat Germany in the 1966 World Cup.
Broadsheet design sets a follow of rules in order to be as dynamic and innovative as it's kind. a sufficient grid method to slot relevant information into place is key. I've been researching and looking at pre existing pieces to inspire me and give me ideas of layout and stylistic qualities for my leaflet. How will I display information in a creative way? how will I show the essence of 1966 through the broadsheet? what possible limitations could I have?
thumbnails and mindmaps
So here is where we start to think of layout and format and inside contents for the broadsheet. using a particular grid method like the one below is beneficial for everything to fit into place correctly. This is also vital as using. grid method like this can allow the folds to sit perfectly where they need to be.
Mindmapping is a great way to generate ideas and come up with solutions to ideas that you have had. I've come to the conclusion I want a four folded broadsheet with dominating titles black and white photography to make it classy and timeless as well as adhering to the brief.
Material choices & Typography
I wanted to trial and test the limitations of creating a broadsheet. Using heavy weighted paper or card is going to make the folds harder to create. But with too flimsy paper with not enough structure will no allow your broadsheet to withstand a lot. Aswell as that I wanted to test out different ways of folding to make sure that the four folding that I envisioned I wanted was great for the content I want within the broadsheet. I firstly wanted to see what they would appear liken A4 to see how much imitations this would hold in comparison to the final A2 piece.
Here I try out the folding in four parts and add even some content to a mock up version to get an a vision and feel as to what a final result would be looking like.
Because of the era or content being about the 1960's especially 66 I want the typography to reflect the time period.
make 3 rough layouts and see which one deems most successful
wanted to firstly create something and message round with ideas in a familiar format of A4 before venturing into A3.
the green what happened in 66 thumbnail explored in A2
The football thumnail explored in A2
pick which one is the most successfully and try different tweaks
pick a final and do templates to show off final products