Eden River brewery - Soft Drinks

This time I am creating a series of four soft drink 330ml cans for the distinctive Eden River Brewery. they want their cans to be mainstream but stand out from their other competitors on the shelf. they are Westmoreland/tebay company that are looking to expand just cumbria areas.  They want a packaging that reflects them being natural, having a provinence and being a high standard. 

​Eden river brewery as a brand 

Eden River brewery are known for constantly wanting to innovate their designs to stand out in amongst their competitors. Made in cumbria they are looking to make 200,000 units of these soft drinks to place in and around cumbria. 

Here are some past designs that Eden Brewery has brought out that I am especially inspired by:

Audience 

The target audience for these soft drinks are people who could nip into the services and want to pick these soft drinks up for any walks of life. for children, for middle aged men or women. Anyone that could be picking up soft drinks, so this mens the design has to be deemed appropriate for all ages. The design needs to be; 
- appropriate for all ages
- artistic and different to stand out with other competitors 
- clean an professional 
- current and even added humour 
- consistent designs across all four products that all correlate to one another. 
- has all the right components for what a soft drink should have like, nutrients, allergens and ingredients 

soft drinks industry - Pre existing design 

in order to understand what I want on my own design, looking at other designs of pre existing soft drink cans will inspire me and generate ideas for what I want with my own cans and perhaps incorporating it into my own work. 

My initial drawings and ideas

Taking it on screen 

First set of alterations

Last final cans - adjusting of the orange and lemon