Proximity and Repetition is a great and fundamental way of creating a Brand identity and forming a consistency throughout the brand that becomes recognisable to an audience or client. Repetition of use such as logo's can be great for recognising the brand and growing the company and Proximity can be a way of making a unique way of making it become recognisable.
Creating A Brand Identity
My job was to create an identity for the Brand Cedar Wheel that is a furniture workshop. Business cards are important for leaving a lasting impression on the clients so has to be simple and effective. I wanted to create two options of business cards one exploiting colour and the other playing around with grey scale and to present them both to show the contrast and essences of repetition.
Letter Heads & Compliment slips
letter heads and compliment slips are also vital when creating a brand because even the little things allow you to recognise the brand and what they stand for. Letter heads are important for maintaining a brand identity even when important things such as letters are carried out by the company. This means you have to stay creative but also allowing aspects of the letter to not be disturbed by the other contents on the letterhead. I wanted to do designs that corresponded and continued the thoughts of the two colours way from the business cards id created and add essences of the designs for them to be taken over and repeated on the letterheads. Compliment slips the same rules applied where I allowed the design of the business cards to determine how i was going to create the look of the compliment slips in order to continue to establish this brand identity.